The ICDL Foundation is an international organisation dedicated to raising digital competence standards in the workforce, education and society. The ICDL certification programmes, delivered through an active network in more than 100 countries, enable individuals and organisations to assess, build and certify their competence in the use of computers and digital tools to the globally-recognised ICDL standard.

This module sets out essential concepts and skills relating to the fundamentals of digital marketing.

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Class Dates:

To Be Advised

Class Timing:

9.00 AM – 6.00 PM

  1. Digital Marketing Concepts

    1.1 Key Concepts
    1.2 Planning

  2. Web Presence

    2.1 Web Presence Options
    2.2 Website Considerations
    2.3 Search Engine Optimisation

  3. Social Media Setup

    3.1 Social Media Platforms
    3.2 Social Media Accounts

  4. Social Media Management

    4.1 Social Media Management Services
    4.2 Marketing and Promotion Activities
    4.3 Engagement, Lead Generation, and Sales

  5. Online Marketing & Advertising

    5.1 Online Advertising
    5.2 E-mail Marketing
    5.3 Mobile Marketing

  6. Analytics

    6.1 Getting Started
    6.2 Web Analytics
    6.3 Social Media Insights
    6.4 E-mail Marketing and Online Advertising Analytics

2 days (16 hours)

15.25 (Training Hours)
0.75 (Assessment Hours)

Part Time
Full Time

Demonstrate listening, speaking, reading, and writing skills (English) at a level equivalent to Employability Skills System (ESS) Literacy Level 4.

Demonstrate numeracy skills at a level equivalent to Employability Skills System (ESS) Numeracy Level 4.

Course Fee: $500.00
GST: $35.00